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  • Alas, Poor Villain: The Red Skull, of all the people, gets this in his send-off. It turns out all he wanted was to use the Cosmic Cube be go back in time, prevent Cap from freezing, and then his parents (Steve and his then sweetheart, Gail) could marry and raise him themselves (since he utterly loathed his life as a Tyke Bomb. To his credit, he knew the evils he had committed, but by then, it was too late for him.
    • The Colonel too but he wasn't really a villain
  • Anti-Villain: The Colonel, who, despite being the leader of the villainous Liberators, is arguably one of the most sympathetic characters in the entire series. His death is surprisingly respectful and almost touching.
  • Complete Monster:
    • Red Skull. The worst thing he's done is beat up the woman who would become the second Wasp, gang-rape her, right after he threw her baby out a window and made her murder her husband with scissors in return for the promise he would not kill her baby. And he stole all her food and booze, too. He is now the page image for the Marvel Complete Monster page, and justifiably so.
    • Arguably, Nick Fury crosses Magnificent Bastard territory to end up here, as well.
    • Herr Kleiser
    • Loki
    • The Crimson Dynamo, the Schizoid Man and the Abomination
    • The Maker aka Reed Richards
  • Crowning Moment of Awesome: Surprise! The Iron Man Six armour! Note that this is after he found out that Natasha was a spy - he found this out by her killing Jarvis - and that terrorists had invaded. He responded by whacking her with a bottle, getting very, very drunk, and launching, in his regular armor, for the space station. His next appearance is in the Iron Man Six armor, laying waste to the Crimson Dynamo robots.
    • Hawkeye's escape scene in Grand Theft America where he kills a room full of soldiers by ripping his fingernails out and flicking them at them. Did I mention he was strapped to a table whilst doing this? Followed up by his turning to the security camera which had just seen him doing this, and grinning a Slasher Smile: "Run."
  • Expy: Ultimate Thor is somewhat reminiscent of Technoviking.
  • Fridge Logic: The DNA-specific bullet. Ulton calls this whole thing a crime of passion, and he apparently only shot Scarlet Witch the moment he saw that she and Pietro were lovers. Yet he'd been carrying a bullet coded to her DNA around all this time?
  • Hilarious in Hindsight: Nick Fury gives us this little gem: "This nose has been smashed more often than Robert Downey Jr."
    • Ultimate Hawkeye is a violent sociopath with the ability to turn any thrown object into a deadly weapon, making him an Expy of Daredevil antagonist Bullseye. Years later during Dark Reign, Norman Osborn has several villains take on the identities of the Avengers; guess who Bullseye disguises himself as?
  • Magnificent Bastard: Captain America will regularly perform incredible combat strategies that are calculated within seconds, and even stated outright that he seems to have "always winning" as an actual power. Of course, he will simultaneously sprout callous (from anybody else extremely arrogant sounding) Jerkass sentiments while performing them.
  • Moral Event Horizon: Black Widow Arranging for the deaths of Hawkeye's family.
  • Never Live It Down: In the maintream Marvel Universe, Hank Pym only hit Wasp once and he wasn't really himself at the time. In this continuity, Hank is a straight-up wife beater. In fact he goes further- when Wasp tried to get away from him by shrinking down to miniature size, he got even more furious with her and sent an army of ants on her- remember, she had shrunk, so imagine how close this came to killing her.
  • Nightmare Fuel: Okay, the argument between Hank and Janet, as noted under "Never Live It Down", was bad enough on its own, but unleashing a whole ant colony towards a shrunken, naked, stun, and helpless Wasp? No. That's just Sick and Wrong. Seriously. Janet's horrified "HAAAAAAAAAAAAAAANK!" isn't either narmy nor hammy, but completely justified. The equally horrified look on her face, united to what the experience must have been like (that is, from her point of view), is bound to take you off-guard, regardless of whatever your age is.
    • The Red Skull is the poster boy for this series.
  • Offscreen Moment of Awesome: Monica Chang, aka Black Widow II, taking on a Giant-Man squad after getting pinned underneath one's hand, next time we see her she is standing on on of them before leaping into the battle with the remaining troops sent against her by SHIELD.
  • Jerkass Woobie: Hulk, Quicksilver
  • Villain Decay: The Red Skull.
  • Villain Sue: Gregory Stark who emerges in New Ultimates vs. Ultimate Avengers as the Big Bad, has tech supposedly far superior than any of the heroes (many of which are with Hulk powers, is positioned as The Chessmaster better than even Nick Fury, and essentially wins despite dying while the heroes talk about how better things are because he did.
  • Strawman Political: From all sides of the bale.
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