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Not to be confused with Magic Bullets.

The Magic Bullet, and its sequel, Magic Bullet To Go, are two infomercials that advertise a small blender. What differentiates these infomercials from many others is that their format is not unlike a Sitcom, with a whole cast of delightful, colourful stereotypes. This factor has garnered it much attention from those who love watching these commercials.

The original set them in a house the morning after a barbecue. The guests are introduced, one by one, and Mick and Mimi, the cheerful main characters, are content to show the magical power of this machine. All of the guests share breakfast, lunch, dinner, and dessert together, done in "ten seconds or less". Eventually, the cast starts a new party, with the Magic Bullet in tow.

In the sequel, we see our lovely bunch camped out in the middle of the woods. Despite this, they've got a table, a "camp stove", a frying pan, and multiple little bowls, plus an assortment of ingredients you wouldn't think to bring to a camp-out (eggs?). This one drops a couple of original characters, and adds a few more, like the unforgettable Dino.

A third has been released, but sadly, it doesn't live up to the standard of the first two. Nearly all the characters are replaced, within only Mimi and Mick surviving, and the iconic lines are gone.


These infomercials contain examples of:

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