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Or another way to sell papers. On a date of certain (good) historical significance, newspapers will stick in a supplement and declare themselves a "souvenir edition", although it's really just a normal paper with coverage of the event taking up a good ten or so pages.
- The election and the inauguration of Barack Obama.
- New year's day, year 2000.
- Local team wins a national title.
It should be pointed out that there is also a tendency for people to keep papers for historical events (good or bad) and there are a number of companies that will send you a copy of a particular paper for a particular date as a present for someone or yourself.