Quotes • Headscratchers • Playing With • Useful Notes • Analysis • Image Links • Haiku • Laconic |
---|
"I'm a beautiful, scantily-clad model standing in Times Square posing for this ad. Typical of Madison Avenue, they'll use sex to try and sell anything! Even something as wholesome as milk. Only one problem. Most readers are so busy checking out my fabulous body that they never really pay attention to the product being advertised."
—Ad parody, back cover of Mad Magazine #384
|
Oh, look at that! Those two people like it. And they're shagging...
—Eddie Izzard, on modern advertising techniques.
|
Dr. Diddy: Let me explain something to you, all right? We got to get her half-naked and put her up front center stage. That's gonna make you all billionaires, because America loves hot white jailbait ass. |
Peggy Olson: Sex sells. |
Males are predictable creatures. That makes it easy to craft a marketing message that appeals to them. All successful advertising campaigns that target men include one of these two messages: |
1. This product will help you get dates with bikini models. |
Compared to simpleminded, brutish men, women are much more intricate and complex. Your advertising message must appeal to women's greater range of intellectual interests and aesthetic preferences. Specifically, your message has to say this: |
1. If you use this product you'll be a bikini model. |
— Scott Adams, The Dilbert Principle |