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- Big Eater
- Big Friendly Dog
- The Big Guy
- Catch Phrase: "Scooby Dooby Doo!" and "Ruh-oh!"
- Crouching Moron, Hidden Badass: In some iterations.
- Detective Animal
- Dogs Are Dumb: Played with, for while he's certainly smarter than the average dog, he's usually the least intelligent member of the team.
- Lovable Cowardly Lion, as Scooby does have his hero moments.
- Roger Rabbit Effect: Even though the humans are also cartoons, Scooby-Doo far exceeds them in his ability to do Toon Physics. Shaggy shares this ability to a lesser degree.
- Talking Animal
- Speech-Impaired Animal: All of his words invariably start with an 'R', except for when he says his name, and sometimes even then.
- Team Pet
Norville "Shaggy" Rogers
- Big Eater
- Catch Phrase: "Zoinks!"
- Crouching Moron, Hidden Badass: In some iterations.
- Embarrassing First Name: Thus he only goes by "Shaggy".
- Erudite Stoner
- Grease Monkey/Mr. Fixit: Whenever Shaggy is shown to actually have a job, it's invariably related to cars or mechanics.
- Known Only By Their Nickname: You'd never know what his real name was in the show. (It was revealed in a A Pup Named Scooby Doo.)
- The Lancer
- Like Is, Like, a Comma
- Lovable Coward
- Nervous Wreck: Usually.
- Ventriloquism: Shaggy will sometimes use his ability to "throw his voice" to fool the villains.
- Wag the Director: Shaggy becomes vegetarian whenever Casey Kasem plays him in modern times, because Kasem himself is vegetarian and refused to reprise the role otherwise.
Velma Dace Dinkley
- Adventurer Archaeologist: She becomes one in Where's My Mummy and probably has the greatest Crowning Moment of Awesome in the Scooby history.
- Interestingly, in an episode of The New Scooby Doo Mysteries, Velma has an uncle named John who's an archaeologist.
- Agent Scully: She is the more vocal skeptic of the group, but for the most part she just goes along with it.
- Ambiguously Lesbian: It's almost become a common joke to call Velma a lesbian.
- Big Breasts, Big Deal: A Type 3 in most notably the older versions of her design. Seeing that this show was aimed at a younger audience, it's understandable she wouldn't draw attention to her assets.
- Blind Without'Em
- Catch Phrase: "Jinkies!"
- Deadpan Snarker: Mostly her most recent incarnations.
- Hollywood Nerd
- The Meddling Kids Are Useless: Averted
- NASA: In at least one series, she left the gang to work for NASA as a rocket scientist.
- Panty Shot: Numerous episodes.
- Put on a Bus: In the '80s era productions, Velma left the group to work for NASA, occasionally visiting for episodes about astronauts or the White House being haunted.
- The Smart Girl: Dur
- Teen Genius
- Zettai Ryouiki
Daphne Ann Blake
- Action Girl: In the live-action movie.
- Bound and Gagged: Quite frequently.
- Catch Phrase: "Jeepers!"
- The Chick
- Crimefighting with Cash: In the Pup Named Scooby-Doo prequel, she's revealed to basically be the financier for all the investigations.
- Defrosting Ice Queen: As a kid, in flashbacks and prequels.
- Designated Victim: Typically being the member of the gang most likely to get abducted, get trapped, get hypnotized, fall through a secret passage...
- Distressed Damsel
- Hot Scoop
- In-Series Nickname: Danger-Prone Daphne.
- Intrepid Reporter: Whenever she's an adult, this is usually her career.
- The Klutz: In Scooby Doo, Where Are You!
- MacGyvering: In What's New, Scooby Doo?
- Panty Shot: Several episodes, but not so frequent as Velma.
- Parent Service
- Proper Tights with a Skirt
- Put on a Bus: Daphne was the last character other than Scooby-Doo or Shaggy to leave the cast before the series' major revival, apparently to become a journalist.
- Redheaded Heroine
- Spoiled Sweet
- Took a Level In Badass: And has kind of bounced around between Action Girl and Distressed Damsel in search of a happy medium ever since.
Fred "Freddie" Herman Jones
- Bow Ties Are Cool: Fred's stubborn attachment to his apricot ascot has evolved into a variant of this.
- Brainless Beauty: In the live-action films, and occasionally elsewhere.
- Catch Phrase: "Let's Split Up, Gang!"
- Clueless Detective: Fred started out as being perhaps the most intelligent member of the team behind Velma, and essentially become less competent the longer the franchise has run, with a lot of his intelligence and leadership qualities changing hands from him into Daphne. This reached its apex in situations where he became the least competent member of the team with Shaggy and Scooby often outwitting him. He's gotten a bit better since then.
- Conspiracy Theorist: As a kid in A Pup Named Scooby Doo. See the Red Herring example below.
- The Generic Guy: Former Trope Namer. He was the least interesting member of the cast in the original series, but later portrayals of him avert this, usually making him goofy and naive. Being The Hero also makes him the Standardized Leader.
- The Hero
- Hey, It's That Voice!: His voice actor has quite a resume, and he's still voicing Freddie even today.
- Iconic Item: He will defend his (outdated even at the time it was introduced) orange ascot vigorously against any fashion police who mocks it.
- The Leader: Type II/IV primarily, and a subtle Type III that gets Flanderized and parodied in later installments.
- Oblivious to Love: In Scooby Doo! Mystery Incorporated, Fred is a teenager with only one thing on his mind. Unfortunately for Daphne, that something happens to be "solving mysteries and building traps!"
- Put on a Bus: In the 1980s era productions, Fred left the group to open an actual solo private investigator business, that is implied to not have gone well. See Clueless Detective above.
- Red Herring: In A Pup Named Scooby Doo, a kid named Red Herring was the culprit behind the first case the group ever solved, and Fred then accused him of every other crime they ever ran across.
Scooby's more courageous nephew.
- Adaptational Villainy: In the live-action movie, he turns out to be the Big Bad.
- Captain Ersatz/Expy: Of Henery Hawk, Foghorn Leghorn's pintsized predator from Looney Tunes, according to Mark Evanier.
- Catch Phrase: ""Da-da-da-da-da-da, Puppy Power!" and "Let me at 'em, Let me at 'em!"
- Cousin Oliver
- Defictionalization: You'd be surprised how many people have named their dogs Scrappy-Doo.
- Face Heel Turn and Big Bad: Both in the live action movie
- Leeroy Jenkins
- The Scrappy: The Trope Namer. Invoked
- Talking Animal: Lennie Weinrib in the first year, Don Messick afterward.
- Catch Phrase: "Dum dum dum DUM!" (From Beethoven's Fifth Symphony.)
- Deep South
- The Ditz
- Talking Animal: Voiced by Frank Welker in the Scooby eps, Daws Butler on Laff-a-Lympics.
- Awesome McCoolname: He is a Tibetan orphan with that name . . .
- Beta Couple: He was basically the Shaggy to Scrappy Doo's Scooby.
- Con Man
- Conveniently an Orphan
- Cousin Oliver
- Improbable Age
- Kid Detective
- Lovable Rogue
- Master of Disguise
- Take That: A recent episode has said he's in prison for 25 years for his crimes.
- Wise Beyond Their Years
Scrappy's other uncle, seen only in the 1982–83 season.
Vincent Van Ghoul
- Functional Magic
- Ink Suit Actor: He's basically just Vincent Price.
- Mr. Exposition
- Spirit Advisor
- Who You Gonna Call?
The Hex Girls
- Expy: They are essentially a Captain Ersatz of Josie and the Pussy Cats with a coat of Goth and ecofeminist paint.
- Granola Girl
- Perky Goth
- The Power of Rock
- Soapbox Sadie
Simone Lenoir, Lena Dupree, Beau Neville and Jacques
Characters exclusive to Scooby Doo on Zombie Island, Simone is a wealthy woman who lets the gang explore her supposedly haunted island, Lena is her impossibly cute cook for whom Fred falls, Beau is her hunky but ill-tempered gardener whom Daphne falls for, and Jacques is the captain of the ferry boat from the mainland to the island.
- And I Must Scream: Not them, but the zombies their soul-sucking creates.
- Asshole Victim: The pirates in the Backstory.
- Berserk Button: Dogs, for Simone. They chase her cats, after all.
- Big Bad: Simone.
- The Brute: Jacques.
- Cam Clarke: Beau.
- Catgirl: Simone and Lena are revealed to be a particularly horrifying variation.
- Deal with the Devil: Deal with the cat god.
- The Dragon: Lena.
- Family-Unfriendly Death: See No Immortal Inertia below.
- Jerkass: Simone can come across as this.
- Jim Cummings: Jacques.
- Kick the Dog/Kick the Son of a Bitch: Simone telling Lena to abandon Jacques after the zombies dogpile him.
- No Immortal Inertia: The gang succeeds in stalling Simone, Lena, and Jacques long enough for the deadline by which they need to steal souls to pass, and they promptly age into dust.
- Pet the Dog: Lena is the least evil of the three, and is shown to care for the others, unlike Simone who would gladly sacrifice her henchmen toward the completion of her goal, and Jacques who is essentially a thug.
- Roaring Rampage of Revenge: The reason for the aforementioned cat god deal.
- Romantic False Lead: Fred falls for Lena at their first meeting, and to a lesser extent Beau for Daphne.
- Scary Minority Suspect: Beau isn't a minority, but he fits nearly every other criterion.
- Southern Belle: Lena's not wealthy, but she has shades of this.
- Tara Strong: Lena.
- Who Wants to Live Forever?: Jacques certainly does. Simone and Lena weren't trying to, but seem to just go with it.
- Woobie, Destroyer of Worlds: You will want to give Lena a big hug after hearing her and Simone's Start of Darkness. Simone to a lesser extent, only because she'd likely claw your eyes out if you tried.
- And I Must Scream: Implied to be his final fate.
- Big Bad Wannabe: No, he's not a better magician than his ancestor.
- Expy: Apparently one for Steven King, though he's probably named for H.P. Lovecraft.
- Genre Blindness: If he hadn't suddenly grabbed the Idiot Ball and pissed off the ghost, he probably would've won.
- Romantic False Lead: Velma falls for him hard.
- Tim Curry
Monsters and Ghosts
- Bedsheet Ghost: Three! The Phantom of Vazquez Castle, the ax-wielding phantom from "Haunted House Hang-Up", and the Ghost of Scooby Manor which bizarrely turned out to be a real ghost in a costume.
- Bigfoot, Sasquatch, and Yeti: The Snow Ghost is the ghost of a deceased Yeti, and the ghost of Bigfoot showed up, too.
- Blob Monster: Several. The Gloppy Green Ghost, the Wax Phantom, the Cheese Monster (seriously), the Ooze Monster, the Mud Monster, and the Creature from the Chem Lab.
- Blow You Away: The Windmakers.
- Co-Dragons: The Hooded Zombies to Zentuo in "Mystery Mask Mix-Up".
- Evil Chef: The ghosts of Chefs Maras and Pierre Ghoulache.
- Giant Flyer: The Giant Vulture, the Willawaw, and the Wakumi.
- Jekyll and Hyde: A monster from the original series. It turns out that "Hyde" is actually just Jekyll in a suit. Hyde is also the main disguise of the villain from the Sandy Duncan episode.
- Multiple Head Case: Boogedy Bones. He even has one on his foot!
- Ninja Pirate Zombie Robot: Chickenstein!
- Our Dragons Are Different: The gang has faced both Western and Eastern dragons.
- Our Vampires Are Different: Actually, they're all pretty classic.
- Our Werewolves Are Different: The one haunting Franken Castle was pretty normal for a werewolf, but the next one was an undead werewolf.
- Real After All: The zombies from Zombie Island and the entire monstrous cast of the first Three Shorts series.
- Scooby-Doo Hoax: These guys are the Trope Namer.
The Phantom Virus
The main villain of "Scooby Doo and the Cyber Chase". A malevolent energy being obsessed with baseball, who traps the gang in a video game, and turns out to be created by a jealous computer programmer.
- AI Is a Crapshoot: Not to Bill, though.
- Big Bad: Of Scooby-Doo and the Cyber Chase.
- Butt Monkey: The most definite example in the movies since Dracula from "The Reluctant Werewolf"
- Card-Carrying Villain: Probably doesn't know why he even exists, but damn, he seems to be happy as long as he gets to make misery for the gang.
- Energy Being
- Evil Laugh
- Evilly Affable
- Gone Horribly Right
- Incredibly Lame Pun: Constantly spewing out new baseball related quips, which ultimately clues the gang in to who created him.
- Kryptonite Factor: His reaction to Magnets.
- Technopath: He demonstrates the ability to control machines.
- Shock and Awe