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This trope includes any type of contact between franchises, whether it be physical or merely conceptual. See the image, which incorporates characters from My Little Pony Friendship Is Magic and the graffiti meme from Silent Hill in a single piece of artwork (Friendship is Magic, in fact, may be the single most infamous example of this trope in recent memory, having been crossed with everything from Super Mario Bros. to Pokémon to King of the Hill to The Amazing World of Gumball to even Fallout). Another example is Sailor Moon meeting World of Warcraft, two franchises with very different atmospheres.
Rule ⑨, however, has has its own page.