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Basically this is when a work sells itself on including a preview for a much more anticipated work. This is often done with second string titles that would fizzle out on their own. This has become less prevalent (or at least less successful) with the rise of easier video sharing and video game demos on the Internet, but still there are some fandoms dedicated enough to shell out cash for a ticket to Movie You Might Have Ignored Completely if it means they get a chance to see just an ad for Everything You Ever Liked: The Movie.

This is also done on TV shows. You get a trailer (more often called a "sneak peek") packed somewhere in the commercials (although usually at the end) for an anticipated blockbuster.

The inverse is standard procedure, where an anticipated work includes a preview for a less-hyped title, in the hope that attention will rub off on it.

Examples of Preview Piggybacking include:



  • The Warrior Cats and Seeker Bears book often have preview pages for the next book, being written by the same author. In fact, one of the main selling points of the summer 2012 release Enter The Clans [1] is that it contains a teaser for Survivors, the new (not really) Erin Hunter series, and the fifth Super Edition, Yellowfang's Secret.

Live Action TV

  • Warner Bros. promoted the exclusive "first look" of Poseidon during the 2006 Super Bowl and, well... it was pretty easy to tell from that ad that the movie wasn't going to be making the $160 million that it would need to break even.
  • South Park made fun of this in the episode "The New Terrance and Phillip Movie Trailer", where the boys had to sit through a showing of "Russell Crowe: Fightin' Round the World" in order to see the trailer. Hilarity Ensues.
  • Lost buried promos for upcoming episodes in commercial breaks for V-2009. This was inverted when the latter show ran a pop up ad during the former that blocked relevant onscreen content.
  • Pokémon Sunday has brief bits of news about the upcoming games.

Video Games

Western Animation

  • On the day of May 28, 2011, many bronies went to their TV sets and watched Garfield: The Movie just to see the Equestria Girls commercial.



  1. a re-release of the books Secrets of the Clans and Code of the Clans in paperback
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