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It was a very popular trope. In French it was il était une fois and in German it was es war einmal, which literally meant "It was once." Sometimes it was translated as "Once there was" or "A long time ago," but most often, this trope was simply translated as "Once upon a time." Other languages have translated it directly - Polish has "Raz na czasie", which is a literal translation and may have a bit of blind idiot in there. Russian fairy tales often start "Zhyl-byl...", that is, "Once there lived...".
Now, stories that began with "Once Upon a Time" often ended with "...and they all lived Happily Ever After." But Once never got to the end of the stories -- he always stayed at the beginning. And that is where he will always be.
Now, are you sitting comfortably? Then let's begin. Once upon a time...
- Princess Tutu: The narrator begins each episode with the japanese equivalent of this, むかしむかし（昔々） or "mukashi mukashi". It's rather purposeful, since the show deals in Fairy Tale tropes.
- Revolutionary Girl Utena uses the same phrase in narrating several plot points, most notably the story of the Prince and the Witch and the story of the Princess who wanted to become a Prince.
- There is a card game called "Once Upon A Time" revolving around storytelling. The stories always start with this.
- Kurt Busiek's Trinity: Once a race of aliens is telling their creation myth, it starts:
In the Longago. Aye, and in the Long Longago, and in the time before the Long Longago. In the Before, when nothing was.
- Once Upon a Time in the West and Once Upon a Time in America. The Italian titles began with the rough cultural equivalent,"C'era una volta..." ("There was once...").
- Inglourious Basterds:
Once upon a time, in Nazi-occupied France.
Twas a long time ago, longer now than it seems
Narrator: Once upon a time, in a magical kingdom known as Andalasia, there lived an evil queen. Selfish and cruel, she lived in fear that one day her stepson would marry and she would lose her throne forever. And so she did all in her power to prevent the prince from ever meeting the one special maiden with whom he would share true love's kiss.
Malcolm Crowe: Once upon a time there was this person named Malcolm. He worked with children. He loved it. He loved it more than anything else. And then one night, he found out that he made a mistake with one of them. He couldn't help that one. And he can't stop thinking about it, he can't forget. Ever since then, things have been different. He's not the same person that he used to be. And his wife doesn't like the person that he's become. They barely speak anymore, they're like strangers. And then one day Malcolm meets this wonderful little boy, a really cool little boy. Reminds him a lot of the other one. And Malcolm decides to try and help this new boy. 'Cause he feels that if he can help this new boy, it would be like helping that other one too.
Stephen Falken: Now, children, come on over here. I'm going to tell you a bedtime story. Are you sitting comfortably? Then I'll begin. Once upon a time, there lived a magnificent race of animals that dominated the world through age after age. They ran, they swam, and they fought and they flew, until suddenly, quite recently, they disappeared. Nature just gave up and started again. We weren't even apes then. We were just these smart little rodents hiding in the rocks. And when we go, nature will start over. With the bees, probably. Nature knows when to give up, David.
Narrator: Once upon a time, or maybe twice, there was an unearthly paradise called Pepperland. 80,000 leagues beneath the sea it lay, or lie. I'm not too sure.
- In Ever After when Danielle's descendant is about to tell the "true" story of Cinderella she Lampshades this. She has recently read the works of the Grimm Brothers, so she has only recently learned the storytelling conventions:
Now then, what was that phrase you use? Oh, yes. Once upon a time...
- Inverted in Emir Kusturica's Underground - the final words in the film are "once upon a time there was a country called Yugoslavia..."
Once upon a time, back before I even learned how to tie my shoes, the Sun came up. Well, I know that each day, sunrise isn't such a big deal to some folks, but imagine for a moment, instead of rising up like this: (the Sun starts to rise from Earth orbit) One morning where you live, she took a look around, and decided to go back to sleep. This actually once happened to us. Let me tell you all about it..."
"Once upon a time, in the mysterious land of Toronto, Canada, Scott Pilgrim was dating a high schooler...
- In-universe: Kolya has an example of a girlfriend of Louka's telling little Kolya stories in Russian over the phone (while her husband is away, naturally enough), starting audibly with Zhyl-byl....
- The Bible: "In the beginning..."
- Lord Dunsany in Time and the Gods: "Upon an evening of the forgotten years the gods were seated on the hills."
- Midnight's Children by Salman Rushdie: "I was born in the city of Bombay...once upon a time."
- A Portrait Of The Artist As A Young Man by James Joyce: "Once upon a time and a very good time it was there was a moocow coming down along the road and this moocow that was coming down along the road met a nicens little boy named baby tuckoo..."
- Stranger in a Strange Land by Robert Heinlein: "Once upon a time when the world was young there was a Martian named Smith."
- A Christmas Carol by Charles Dickens: "Once upon a time -- of all the good days in the year, on Christmas Eve -- old Scrooge sat busy in his counting-house."
- In The Colour of Magic:
'We've strayed into a zone with a high magical index,' he said. 'Don't ask me how. Once upon a time a really powerful magic field must have been generated here, and we're feeling the after-effects.'
- Friedrich Nietzsche, On Truth and Lies in a Nonmoral Sense: "Once upon a time, in some out of the way corner of that universe which is dispersed into numberless twinkling solar systems, there was a star upon which clever beasts invented knowing."
- Winnie the Pooh: "Once upon a time, a very long time ago, about last Friday..."
- From The King's Chessboard: "Once, long ago in what is now India there was a wise man who performed a service for the king of Deccan..."
- Parodied in Bored of the Rings:
- The Eyes of the Dragon by Stephen King: "Once, in a kingdom called Delain, there was a King with two sons."
- Near enough every single fairytale ever written:
"Once upon a time, long, long ago..."
- Bewitched "I, Darrin, Take This Witch, Samantha (#1.1)"
Narrator: Once upon a time, there was a typical American girl, who happened to bump into a typical red blooded American boy. And she bumped into him, and bumped into him. So, they decided they'd better sit down and talk this over before they had an accident. They became good friends. They found they had a lot of interests in common. Radio. Television. Trains. And when the boy found the girl attractive, desirable, irresistible, he did what any red-blooded American boy would do: He asked her to marry him. They had a typical wedding. Went on a typical honeymoon, in a typical bridal suite. Except, it so happens that this girl is a witch.
In the third season, Baldrick reads the story he wrote: "Once upon a time, there was a happy sausage named Baldrick. And he lived happily ever after. The end."
Charlie Townsend: Once upon a time there were three little girls who went to the police academy - two in Los Angeles, the other in San Francisco - and they were each assigned very hazardous duties. But I took them away from all that, and now they work for me. My name is Charlie.
Georgia: Once upon a time, or more specifically at the dawn of time, god, lower case "g", was getting busy with creation, as the kids these days are saying. He gave Toad a clay jar and said, "Be careful with this. It's got death inside". Pleased as punch and oblivious to the fact that he was about to become god's fall guy on the whole death issue, Toad promised to guard the jar. Then one day Toad met Frog. "Let me hold the jar of death, or what ever you call it", Frog begged. With a nod to Nancy Reagan's pearls of wisdom, Toad just said no. But Frog was determined, and after much whining Toad finally gave in. "You can hold it, but only for a second", he said. In his excitement, Frog began to hop around and juggle the death jar from one foot to the other. Frog was an asshole. "Stop!" Toad cried out, but it was to late. Frog dropped the jar and it shattered to the ground. When it broke open, death got out, and ever since then all living things have to die. Makes you wonder how much better the world would be if frogs just stuck to hawking beer. So there you have it, the mystery of death finally revealed. We all die, some of us sooner then later. For me it's going to be much sooner. But that's only the beginning of my story.
- Doctor Who "The Android Invasion: Part 1":
The Doctor: Once upon a time there were three sisters, and they lived in the bottom of a treacle well. Their names were Olga, Marsha and Irena... Are you listening, Tillie?... I feel disorientated.
- Married... with Children "Buck Saves the Day":
Al Bundy: Once upon a time, there was a young boy. A boy... full of hope. He was single, and he was happy. Then one night, much like tonight, something rose from the swamp. He heard a noise behind him: thump-thump, thump-thump. He walked a little faster. Thump-thump-thump-thump. Then he saw it. There, in the light of a bar, stood the evil, redheaded, high-heeled spandex monster. He ran from it. He stood it up, he dated others, but nothing could stop it! He could hear it's wild call: "oh honey? Honey?" It was horrible. Finally... it trapped him. Opened... opened its hideous mouth, bared its fangs and said, "Marry me?"
- My Name Is Earl, "Creative Writing":
Joy Turner: Here's a story: Once upon a time, Randy shut up. The end. It had a slow start but I liked the middle.
- Salvage 1 (1979):
Narrator: [opening narration] Once upon a time, a junkman had a dream.
Mr. Wick: Gather around, everyone. Story time. Come on... gather around. Once upon a time... Johnson was fired. And everyone else lived happily ever after. Freaked, but happily.
- Titus, "The Smell of Success":
Ken Titus: I got a little story I wanna tell you. Once upon a time... NO! If I help you now, you'll never learn to help yourself! [leaves]
- Farscape: The Peacekeeper Wars: "For the 89th time...once upon a time there was a boy named John and John was an astronaut. He lived in a far away place called Earth which is so far away you've never heard of it. One day when John was out doing astronaut things a big, blue wormhole gobbled him up and spat him out at the far end of the universe. Things were looking grim in Mudville, till our hero met an amazing living ship, made some nice new friends, and he hooked up with his dream girl. We could've lived happily ever after, but the Peacekeepers raped, chased and tortured us for years on end. And two months ago, we got our asses shot off again."
- Mister Rogers' Neighborhood: The opera "Spoon Mountain" begins "Once upon a time, not so very long ago. Not so very long ago."
- Once Upon a Time
- The Small Faces, "Happiness Stan Suite".
Stanley Unwin: Are you all seaty comftibold two-square on your botty? Then I'll begin. (Song: "Happiness Stan") Now, of courst, like all real-life experience story, this also begins once upolly tie-toe...
- Total Eclipse of the Heart:
Once upon a time I was falling in love
- The James Taylor song "Our Town," used in the movie Cars, begins "Long ago, but not so very long ago..."
- Billy Joel's "Falling of the Rain" begins:
Once upon a time in the land of misty satin dreams
- Don McLean's "American Pie":
A long, long time ago
- "Those Were the Days", recorded most memorably by Mary Hopkin:
Once upon a time there was a tavern
- "Fairytale" Sara Bareilles, mickey-taking every fairytale written with:
Once upon a time in a far away kingdom
Once upon a midnight dreary, while I pondered, weak and weary...
- Also from Poe, "Annabel Lee"
It was many and many a year ago,
- In Exalted, Koans and sutras associated with the Sidereals inevitably begin this way: "Once, there was a maiden..."
- Into the Woods opens with this line being spoken by the Narrator before the music starts. The second act begins similarly, with the Narrator saying, "Once upon a time-- [music starts] --later..."
- The Opening Narration from The Solid Gold Cadillac:
This is a fairy story--the story of Cinderella and the four ugly corporation directors. Once upon a time, not so long ago, Cinderella went down to Wall Street, not in a gold coach drawn by six white horses, but in the I.R.T. subway.
- Call Me Madam has the song "Once Upon A Time Today."
- In Blaz Blue: Calamity Trigger, Hakumen's arcade ending is a telling of how the story of the Blaz Blue franchise began, and it even begins with Rachel narrating, "Once Upon a Time, there was a Black Beast."
- Team Fortress 2:
Sniper: Here's a touching story. Once upon a time, you died and I lived happily ever after.
- The intro to The PJs starts with "Once upon a time in the projects," which is also the title of an Ice Cube song.
- SpongeBob SquarePants, "Something Smells":
Patrick: Once, there was an ugly barnacle. He was so ugly that everyone died. The end.
- Albert Barillé produced tons of educational animated series which all got Once Upon a Time in their title, completed with the main subject (man, space, life, America, inventors, explorers...). They also shared a very similar cast of reccuring characters.
- The animated feature Twice Upon a Time uses this phrase in its opening narration.
- Shrek appeared to use this trope at first, but lampshaded it and used it as toilet paper.
- One episode of The Simpsons is called "Once Upon a Time in Springfield".
- My Little Pony Friendship Is Magic begins its very first episode with a narration from Princess Celestia. "Once upon a time, in the magical land of Equestria..."
- ↑ Once upon a time there was a boy who decided to stay up late and read TV Tropes. Even though his parents had warned him that doing this was a bad thing, still he was compelled to do so. So, the lights of the screen illuminating his face, he carefully surfed the site, reading trope descriptions and examples, going over works pages and forum threads, until finally he looked at the clock and realized it was well past the reasonable amount of time one would surf the web. And then the boy knew his parents were right -- that by surfing TV Tropes, he had ruined his life in such a way that he could now never go sleep. He was cursed to forever surf TV Tropes, haunting the YKTTW, quietly drifting from page to page like a ghost in the machine; until one day, he met someone who had been similarly trapped. She was named Trope-tan. Together, they decided that perhaps this wasn't such a lonely place to be stuck. And so they lived and troped Happily Ever After.