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Less conventional Contemporary R and B with more Soul.

The term was coined by record executive Kedar Massenburg sometime late in The Nineties to describe the breakthrough artists in this period, namely Lauryn Hill, Erykah Badu, and D Angelo. The label Neo Soul itself isn't exactly embraced by many of these artists, mainly due to the "neo" part, as if Soul died at some point.

The music itself, while taking a page out of R and B's mass appeal with the structure and sound, is still deeply rooted in Soul music. It is still subject to Pop Culture Isolation, as it's almost exclusively played on urban/African-American radio and outlets and hasn't reached the heights back in late 1990s.

Artists generally under the Neo Soul label:

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