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When someone bullies someone else because they like them. This is usually because they aren't sure how to convey their feelings properly. Often the bully is a Type A Tsundere. The target of the bullying will often be under the impression that the bully is simply a jerk and clueless of the bully's intentions.
This is generally Played for Laughs and will not normally get into serious violence unless the target is Made of Iron. Romanticized Abuse is the less innocent Sister Trope, and Bastard Boyfriend is the Darker and Edgier one. Domestic Abuser is when it becomes very Dude, Not Funny. On rare occasions, the bully's issues and reasons will be properly explored and go way beyond the "s/he just likes you" excuse.
- Itta towards Fuuka in Girl X Girl X Boy.
- In one FAQ of Bleach Rukia says that someone was a schmuck towards her in the Shinigami school because he couldn't tell her his feelings. Unsurprisingly, chapter -17 (a bonus chapter) seems to indicate that that someone was Renji.
- A more disturbing variation later on, this is what many theorize to be the reason Nnoitra hates Neliel so much.
- The unnamed couple in Natsuneko's one-shot manga Her Desire, with a twist that the bullied girl actually likes it that way.
- Yuki Katsura in Okusama wa Mahou Shoujo, the leader of the two bullies at school, is really just acting on an immature crush, but he learns to show it a little better later on. Ultimately, he pretty much saves Wonderland by confessing to Cruje.
- Deconstructed in Daily Lives of High School Boys: Habara was a feared Bully known as "Archdemon" who terrorized every boy in her neighborhood, but especially Toshiyuki Karasawa, her next door neighbor, eventually giving him several large scars that would never go away. Fast forward eight years, and it becomes clear that she harbors a small crush on Karasawa, who, unfortunately for her, is traumatized by her bullying to the point where he can barely interact with her normally.
- In Onihime VS, Arima and her girl posse relentlessly bully and molest poor Setsuna...because Arima is in love with him. It's exactly as messed up as it sounds.
- By the end of Hot Fuzz, the Andys have graduated from standard JerkAsses to this trope, where Angel's concerned.
- Buttercup to the Farm Boy in The Princess Bride.
- The Dick Van Dyke Show: There's a girl in Richie's class who bullies him because she likes him.
- Karofsky of Glee towards Kurt. He even gives him a Forceful Kiss in the episode "Never Been Kissed".
- On Malcolm in the Middle Reese tries this with a girl in school that he has a crush on, and then doesn't understand why she hates him as a result and cries in his room after things go badly. Malcolm then tries to help by telling him to do things to her that wouldn't make her cry.
- Calvin and Hobbes: Calvin does this to Susie from time to time. Hobbes calls him on it but Calvin claims he really does hate her.
- Linus in Peanuts once told Charlie Brown about meeting a cute girl once. He claimed that he was so nervous around her that he couldn't think of anything to say. . . so he opted to hit her instead.
- A quest on The Elder Scrolls V Skyrim involves scarring off a girl who's beating up a boy. When you go talk to her you discover that "If he just kissed me, I wouldn't beat him up."
- Colm in Fire Emblem: The Sacred Stones could be seen as this to Neimi. He teases her to tears, but he genuinely cares for her well-being and will risk life and limb for her sake. Plus, he's the only one ever allowed to make her cry.
- Severa is this to Owain in Fire Emblem Awakening if you pair them together.
- In El Goonish Shive, Grace suspects Tony is trying to hide "his obvious attraction to [Tedd]".
- In episode 55 of Yu-Gi-Oh!: The Abridged Series, Kaiba claims that he is this to his little brother.
- Helga towards Arnold in Hey Arnold. The show is unique in that it almost never plays the "she just likes him" card and goes deeply into Helga's feelings and why she's unable to show her affection properly.
- A flashback reveals that Arnold's grandparents were this in their youth as well. His grandmother was the bully.
- Chuckie once had a suitor like this in Rugrats. Betty was also like this to her husband Howard in their younger years, though apparently the worst she ever did was poke him with her finger.
- An episode of Recess had a boy who was harassing Gretchen admit he was this trope after being confronted (the other half of the episode had him acting as a Dogged Nice Guy/Stalker with a Crush).
- Phineas and Ferb: in a Precocious Crush example, Buford does this to Candace when he can get away with it.
Buford: I saved your life. That means you're my servant now. It's the Bully Code.
Candace: [different episode] Buford? How did his number get [in my phone]?
- The Simpsons: when Bart develops a crush on a girl Nelson gives him advice which amounts to "bully her to win her love." Nelson gives Bart a piece of gum to stick in her hair, then adds an additional piece of gum. "Who knows, you may get lucky."
- A popular fan interpretation of Roger Klotz's behavior towards Doug Funnie. The show itself obviously doesn't have a romantic angle, but Roger is implied to care for and trust Doug more than he lets on.