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Lore Sjöberg is a self-described "professional sarcast" and internet humorist responsible, and perhaps best known for, The Book of Ratings.

He is the co-founder of Brunching Shuttlecocks and now owns and produces content for the sites BadGods, Lore Brand Comics and is a regular Wired contributor with a commentary feature called "Alt Text" which was briefly done in video format before being canceled and subsequently brought back as a column.

His work crossed over from internet humor to internet Meme when he first created the widely-quoted Geek Hierarchy chart.

The following pages are headed by a quote of his:

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