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While the majority of the comics are in the style of gag-a-day comics, there is a subtle overall storyline. The comics that do not feature the recurring characters, are actually comics created by the main recurring protagonist. The main recurring protagonist is an artist who draws the comics, and wants to get better at art (thus ‘‘Loading Artist’’ as he is still in the process of loading).
Recurring characters (no official names yet):
- The Guy with the Hat aka Hat Guy aka Loading Artist aka Gregor
- The Girl aka The Girlfriend aka Jes
- The Stoner aka Cody
- The Cat aka Cat
- The Bird
- The Grim Reaper aka Grim aka Death
- The Boss aka Gamework Boss
- The Colleague aka Gamework Employee
Loading Artist provides examples of:
- Beat Panel: In “Programming”.
- Daydream Surprise: In “Candy Craving”.
- Deconstruction: In “Hell”.
- Far Side Island: The setting of "Island".
- I Ate What?: In “Roast Chicken”