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"Smell that? You smell that? Napalm, son. Nothing else in the world smells like that. I love the smell of napalm in the morning. You know, one time we had a hill bombed, for 12 hours. When it was all over, I walked up. We didn't find one of 'em, not one stinkin' dink body. The smell, you know that gasoline smell, the whole hill. Smelled like... Victory. Someday this war's gonna end..."
Colonel Kilgore, Apocalypse Now

This is a Stock Phrase in which a character expresses a preference for something by commenting on how great it smells on a morning or afternoon. Originating with the above Apocalypse Now quote, it has become a common Stock Parody, where whatever the character likes is substituted for the original "napalm." Often, the new noun is as distasteful as napalm.

Frequently followed straight up by "Smells like... Victory". Sometimes played slightly more redundantly as "I love the smell of X in the morning. Smells like... X".

Examples of I Love the Smell of X In the Morning include:


Film

 Patches O'Houlihan: I love the smell of queef in the morning.

 Brodie: I love the smell of commerce in the morning.

 Alvin: [entering classroom for the first time] Ah, I love the smell of zitcream in the morning!

 Clown: I love the smell of burning asphalt in the morning.

 Ned: I love the smell of hot dogs in the evening. Smells like... hot dogs.

  • Problem Child

 Junior: [After breaking several milk bottles] I love the smell of spilled milk in the morning. It smells like victory.

 Major Chip Hazard: I love the smell of polyurethane in the morning.

 Garfield: I love the smell of cinnamon apple in the morning. It smells like victory.

 Timon: Ahh...I love the smell of Pumbaa in the morning.

 Uncredited Clown: [after the end credits, gives the Apocalypse Now speech]

  • Tomcats

 Kyle: I love the smell of bridesmaids in the morning.

 General W.R. Monger: I love the smell of pumpkin guts in the evening. It smells like victory. Also, a little like pie.

  • H-E Double Hockey Sticks

 Ms. Beezlebub: I love the smell of carbon monoxide in the morning.

  • Bet Your Life

 Joseph: I love the smell of Cleveland in the morning. It smells like... Cleveland.

  • Zombie '90: Extreme Pestilence

 Dr. Bern: I love the smell of zombies in the morning!

 Stretch: I love the smell of fleshies in the morning!

 Horton: I love the smell of bananas in the morning!

 "I love the smell of destruction in the evening!"

Live Action TV

 Jason Stackhouse: I love the smell of nail polish in the morning!

 Nathaniel Pratt: I love the smell of burnt witch in the morning.

 Veronica: I love the smell of testosterone in the morning.

 Murdock: I love the smell of revolution in the morning. It smells like hushpuppies.

 Alex: I love the smell of formaldehyde in the morning.

 Perry White: I love the smell of ink in the morning.

 Gordo: I love the smell of pop quizzes in the morning!

 Jimmy: I love the smell of a negotiating room in the morning. Smells like...

Dave: Victory?

Jimmy: What?

Dave: Like victory, from Apocalypse Now, yeah.

Jimmy: Dave, I'd love to discuss movies with you, but I have a negotiation to close.

 Albert Eberts: I love the smell of toner in the morning.

  • Blue Murder episode "Lonely"

 DS Shap: [Approaching a landfill] I love the smell of landfill first thing in the morning.

 Principal Snyder: I love the smell of desperate librarian in the morning.

Soap Opera

 Ryan Lavery: I love the smell of power in the morning.

Kendall Cambias: Well, good morning, Mr. Chairman. Your title fits you almost as well as that suit.

Video Games

 Mattias Nilsson: I love the smell of roasted rainforest in the afternoon!

 Cryptosporidium: Man, I love the smell of presidential brains in the morning.

 Firebat: I love the smell of napalm.

 I love the smell of victory in the morning... It smells like... sweat. No, no... oregano... nooo... like Victory! Yea Victory!... Yea! Yea! That's the ticket.

 Guybrush: I love the smell of treasure in the morning.

 Rocket Raccoon: I love the spell of napalm in the morning.

Web Comics

 Vaarsuvius: I love the smell of bat guano in the morning. Smells like... victory.

  Hannelore: Do you smell that? Fabric cleaner, son. I love the smell of fabric cleaner in the morning.

Web Original

 Joey: I love the smell of card games in the morning.

Western Animation

  • In an episode of Recess where the class is taking a field trip, Ms. Finister comments "I love the smell of diesel in the morning."

Real Life

  • A group of American War Of Independence re-enacters featured on Penn and Teller Bullshit do a near-verbatim version of the beginning and end of the excerpt in the page quotation.

 I love the smell of gunpowder in the afternoon, it smells like victory.

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