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Ten or twelve minor celebs are sent to a camp in the Australian jungle, constantly filmed and kept short of food. They have to participate in “bush tucker trials” to win better food for the camp. Viewers vote for their favourites to stay in the camp, with the last person remaining being crowned monarch of the jungle. Broadcast nightly over three weeks, with a mixture of live footage and recorded activity from the previous 24 hours.
Chiefly famous for the bush tucker trials, which sometimes (as the name suggests) consist of eating items as revolting as the producers can devise (kangaroo anus, raw sheep eyes, various insects, live worms), and sometimes of trying to collect items while blindfolded/ with your mouth/ underwater/ from inside a box of snakes etc- usually while having gunge or cockroaches dropped on your head or biting ants climbing up your legs. Expect screams, tears and vomiting. The celebrities can avoid doing a trial, or back out partway through, by using the Catchphrase “I'm a celebrity, get me out of here”- but they then get no food for the camp.
There are various other ways to gain food or treats for the camp, which are varied from season to season. In 2011, there was a spoof game show, a giant game of Jenga with food items written on the blocks to be removed, and two of the celebrities had to play tricks on the others while not being caught.
Ant and Dec's banter is a major strength of the show. They broadcast live from a treetop “studio” above the camp to introduce the filmed footage of camp life. They also break the news of evictions to the celebrities and interview the leavers,, and they tell the celebrities which one will be participating in the trials and stay with the chosen celeb during the trial, commentating.
Tropes used on the show
- Celebrity Edition
- Confession Cam: The “Bush Telegraph” room.
- Covered in Gunge: Yeah, a bit sometimes.
- Eat That: Oh, God. Baby mouse fritters, anyone?
- Elimination Catchphrase: “You are a celebrity. Get yourself out of here.”
- Everyone Meets Everyone
- Non Gameplay Elimination: Katie Price quit after being chosen for seven bush tucker trials in a row. Freddie Starr was pulled out after an allergic reaction in a bush tucker trial.
- Voted Off the Island: At the start of the series, the public vote on who should undergo trials. A week in, this switches to voting to keep their favourites in camp. The phone voting pays for the show.
- Waterfall Shower