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Basic Trope: A terrifying creature has a cutesy name.

  • Played Straight: Kira is a powerful shadow demon who uses her powers of trickery to overwhelm her opponents.
  • Exaggerated: The Big Bad warns his men not to give her whip, custards, gelatos, macarons, and chocolates, otherwise she will unleash her true form and turn on him.
  • Justified: She has a Dark Secret which no other villain wanted to know, otherwise she would be ridiculed. She was feared because she has a birth defect that allowed her to tap into powers of Pretty Cure, as opposed to the stereotypical dark powers that other villains and Dark lords use. As a result of some undercover spy, her information gets leaked, forcing her to go on a Roaring Rampage of Revenge and killing the villains. However, the Bigger Bad then uses some kind of memory suppressor on her, resulting in her forgetting her connection to Pretty Cure. The Big Bad then takes her in.
  • Inverted: See Deathbringer the Adorable.
  • Subverted: "Kira" is just an affectionate nickname among her allies. Her real name is the much more intimidating Kiruslaughter.
  • Double Subverted: The demon's full name is Kiruslaughter Fluffyhugs.
  • Deconstructed:
  • Reconstructed:
  • Parodied: The Big then gets two demons named HeartCatch and Dune to act as his Co-Dragons to defeat Wonder Woman. Unfortunately, the Shout-Out kicks in, and he only ends up with one Dragon, and he wonders why that is.
  • Lampshaded: "Not to offend the horrible demon from hell, but Kira isn't the kind of name that strikes fear into someone."
  • Enforced:
  • Invoked: The name "Kira" was deliberately chosen in an effort to make her enemies underestimate her.
  • Defied:
  • Discussed:
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