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When a character, usually a female character, gets made more attractive during the run of a show. Sometimes justified as the actions of puberty, when a younger character (or actress) starts filling out as they grow up.
Named after what Microsoft calls its minor Windows upgrades, and, of course, Fan Service. (In fact, a service pack or patch is often used to pull this off in video games.) When this is done on purpose to an Action Girl as Character Development, it's an Adrenaline Makeover. Compare Beautiful All Along and Progressively Prettier, which is when this happens to characters who are initially not supposed to be considered attractive, and Self Fanservice, when fan works reshape an unattractive character into a beautiful one.
Compare/contrast Girliness Upgrade.
Anime & Manga
- The Major had a breast-size-upgrade between The first season of Ghost in the Shell: Stand Alone Complex and SAC: 2nd GiG. She also started to wear pants, around the same time, so this goes both ways. She gets a new body between the two seasons, and openly state that she's working for the government because it gives her access to the most expensive prostheses. Which means that she actually gave herself a Fan Service Pack.
- Though it was in the outfits only, several of the seven surviving members of the Northern Campaign in Claymore went from the skin-tight but fairly conservative Claymore uniforms to black uniforms that flash a bit of thigh post Time Skip, and along with a few skirts one basically wears a leotard and no pants with Zettai Ryouiki.
- Nami from One Piece slowly developed her rack from modest beginnings into a set the likes of which most real women would be hard pressed to match. She also lost a considerable amount of girth from her waist and widened a bit in the hips. Word of God states that this is because she is a maturing young woman...which doesn't explain why her breasts have been so inconsistent, varying in size widely (although generally gaining in mass on average) for the last number of years. The Movies generally up the Gainaxing and shoot for the largest chest size they can get away with.
- One Piece Strong World, the tenth movie, is notable in that Nami gets a Fan Service Pack by the end of the movie. Her bust size is noticeably larger at the end than it was in the beginning.
- In Mahou Sensei Negima, it isn't so much that the characters are getting more attractive, so much as we *cough* see more of them as the series progresses. Of course, Negi's class as a whole is a fan service pack to begin with...
- It should be noted that as the series progresses, the girls get more and more excuses to dress in casual/fetish clothes; a school trip, school festival, summer vacation...
- It also explicitly notes when Yuna undergoes a growth spurt, which becomes the source of a large (*wince*) amount of humor later on.
- A variety occurs in Kamichu!, where Matsuri becomes a lot more well-endowed in the manga that was based on the anime, in line with the overall enhanced Fan Service.
- Fatina from The Tower of Druaga gets a skimpier new outfit and a bust upgrade in season 2.
- Near the end of the Ranma ½ manga, Akane - whom the other girls, Ranma included, consider flat chested (even if it's just by comparison) is very happy about having grown up. She doesn't even mind if no one else notices, it'll be her secret pride. But then her pride and happiness are shattered when Ranma, who had always been better built, turns out to have grown up too...
- Bastard!!'s female character's bust size slowly but steadily increase over time. The latest issues have taken this to truly over-the-top heights.
- Every single character in Katekyo Hitman Reborn due in part to Art Evolution. Most noticable with the main character Tsuna who changes from a goofy Butt Monkey into a cute little boy and Xanxus who looks like he had a chin job during the Time Skip.
- Risky Safety had two episodes where the titular pair turned the story of Momotaro into a Space Opera. During the "story" parts of the episodes, Risky was shown as being a lot bustier than she really is. Not only that, but at one point there were two worm's eye shots of her: one from the front, and one from the back.
- Amelia in Slayers: The Hourglass of Falces got a bust upgrade and swapped out her old pants for a miniskirt. The change is so noticeable that before the story begins proper, an Omake has to explain why.
- In the beginning of Chrono Crusade, Rosette has a uniform that isn't too unbelievable for a nun -- a baggy blue dress that's only lent shape by an ammo belt around her waist, and bloomers that go down to her ankles. However, when she moves up a class in the Order and gets her new militia uniform, her uniform is changed to have her wear a corset and a skirt that's slit nearly to her waist, as well as a short pair of bloomers that might as well be ruffly booty shorts. The anime takes this even further, appearing to increase her cup size and discarding the bloomers entirely for a pair of tight, white panties.
- In D.Gray-man, villainess Road Kamelot began as sort of a creepy, almost inhuman looking little monster. Roughly 170 chapters later, she's shed some of the more blatant aspects to her design (though kept just enough to still hit that fetish), traded in her dress for a form-fitting outfit, gained features that are smoother and more natural looking, with the result being that a character who was initially pretty disturbing in appearance has ended up really cute.
- Ergo Proxy. Vincent Law started out as a male definition of Moe, but as the series wore on, he started getting less meek and more comfortable in his godhood, and he started looking nicer too.
- Miu of Kenichi: The Mightiest Disciple already had large-ish round breasts, but it was at least somewhat in proportion. Even by chapter 267, no change. Then they started to up her cup sizes. Chapter 278, somewhat bigger. By ch. 292, she's bigger than Shigure. By 305, it's getting kinda silly. By 421, we've gone above and beyond silly.
- DC Comics has Amanda Waller.
- Kitty Pryde has always been cute (if sometimes showing dubious taste in costumes) but definitely got hotter over the years. It helped that she was allowed to age over time, gradually going from a 13 year-old Tagalong Kid to a a sexy, confident 20-something. This culminated with her appearance in Joss Whedon's Astonishing X-Men, where she had an unexpectedly risque nude scene and finally got around to sleeping with Colossus after almost 30 years.
- Marrow from X-Men came by this through artist fiat. Then they did it plot-wise. She's healed from injuries in a Skrull medical chamber and of course comes out that much hotter. Slightly handwaved in that her skeletal structure is very malleable (it's her power) but still.
- Rachel Summers started out in Uncanny X-Men as a skinny woman with a crew cut and a penchant for leotards and legwarmers (probably since it was the 80s). After a Wolverine-related injury, she was taken to Spiral's otherdimensional "Body Shoppe" and subjected to a never-elaborated-upon process (the Body Shoppe usually specialized in cybernetics), so that when she reappeared in Excalibur she looked like a porn star and wore a spike-studded red leather catsuit (granted she had a mullet, but to be fair, it was the 90s). She also wore a similar catsuit in flashback (when she was a brainwashed slave of the anti-mutant Sentinels) though that was more a case of Evil Is Sexy / Evil Costume Switch.
- Duela Dent, was never that much of a looker, back when she first appeared, at times looking disturbingly like a transsexual version of The Joker. Her more recent appearances on the other hand definitely portray her as "crazy hot".
- Sally Acorn from Sonic the Hedgehog and Sonic the Comic. At first in Sonic the Comic, she was not that hot at all. She was only slighty feminine in the Archie comic at first. Then the new artist changed the character design, making her far more feminine.
- Happens a lot in Fanfic, especially when a character has spent some time apart from the rest of the cast. In Harry Potter fandom, this tends to be signalled by the Stock Phrases "changed over the summer" and "Curves in All the Right Places".
- In Mr. Evil's Code Lyoko Fanfic series Lyoko Championship, his Original Character Susan Knives is described to have increase in her Fan Service Pack with each new story.
- Pretty much the entire cast in the Harry Potter movies. Justified in that the actors grew up along with the series, but the filmmakers do seem to delight in getting Hermione dolled up, putting Harry in bubble baths, and putting muscle shirts on Ron in the later films.
Live Action TV
- Toshiko Sato, Torchwood.
- Nyssa and Tegan get one each in Doctor Who.
- To a lesser extent, Rory in the new series. As his badass levels increased, he got far more flattering clothes, a liberal amount of hair gel and was put in some very nice uniforms.
- Chloe O'Brian, Twenty Four.
- Through some kind of time-travel wackiness, Trance from Andromeda went from being a purple alien babe to a scaly, autumn-colored babe. It may have been one of those things to make the makeup easier on the actress. But she was about equally hot in either form, really.
- Willow in Buffy the Vampire Slayer. Her wardrobe started off decidedly frumpy, as though she had been dressed by her mom, then became progressively trendier, moving on to cute. This was half Executive Meddling (with corresponding Writer Revolt) and half intentional on the part of the writers to show her becoming more outgoing and so forth as she grew up.
- Meadow Soprano in The Sopranos. To such an extent that her first post-18th episode in Season 3 has her in a bikini.
- Quinn in Zoey 101, who started as a Hollywood Homely Extraverted Nerd.
- Lisa Zemo of Ned's Declassified School Survival Guide, via a new round of powerful anti-histamines and contact lenses.
- Gabrielle on Xena: Warrior Princess managed to wear less and less clothing as the series went on. She started in a ankle length skirt and poofy sleeves and ended in a miniskirt and what is essentially a bra. Xena, remarkably, maintained the same basic level of coverage. Which took her from being pretty exposed to relatively modest when compared to her sidekick.
- Elliot Reid from Scrubs started as a cute nerd and became a hottie during season 3 due to demands.
- Pam Beesly from The Office, in season 4, after she officially became Jim's girlfriend and pledged to be a more assertive person. She gets rid of the ponytail and wears more stylish clothes.
- Ziva in NCIS from the season six opener on.
- Elaine Benes, Seinfeld.
- Djaq from Robin Hood, who starts as a Sweet Polly Oliver with a crew cut and bulky clothes, and ends as a drop-dead gorgeous Saracen noblewoman.
- The Shield. Depending on which end of the facial hair debate you fall under, Ronnie Gardocki trading in his nerdy mustache for a full-on beard counts.
- Inspector Lynley. Barbara Havers, despite being played by the gorgeous Sharon Small, spent the run of the show up through series four going around in baggy sweaters and oversized coats, and with very short hair. In series five she shows up with hair well past her shoulders and wearing much more form-fitting clothes.
- Debra Barone on Everybody Loves Raymond.
- Freddie Benson from ICarly. He went from being a young Stalker with a Crush to being a rather attractive young man.
- Sam and her transformation that started in Season 3.
- And though Carly herself was pretty attractive to begin with, as time went on... whoa.
- Otacon from Metal Gear, who was upgraded from a standard ratty-looking nerd into an exceptionally lovely Hollywood Nerd (probably to compensate for what happens to Snake). And Solid Snake himself. He was average-to-good-looking in the concept art for Metal Gear 1987 and pretty ugly and middle-aged in Metal Gear 2 Solid Snake, but in Metal Gear Solid he was entirely redesigned and ended up completely smoking.
- Ivy in the Soul Series keeps getting bigger and bigger. The magnitude and degrees of freedom ramp up with each release. The Soulcalibur gals in general tend to fall under this. If their breasts don't get bigger, their default outfits get smaller.
- In Knights of the Old Republic, The Handmaiden starts out wearing a sensible white outfit that, while being a little tighter than would occur in reality, did cover her from head to toe. Challenge her to a duel, and she shows up in her underwear (Echani tradition dictates fighting duels in the nude, but the game is T-rated).
- Turn her to the Dark Side and she'll start going for a slightly goth-ish look as well, which works surprisingly well with her White-Haired Pretty Girl nature.
- The Neverwinter Nights module creating community has several literal fan service packs, especially the hacks that accompany A Dance With Rogues.
- As seen in the page picture, Sylvanas Windrunner's original model in World of Warcraft was not only incorrect to what she was (millions of players who didn't read the manual were left thinking she were a Night Elf instead of a High Elf), but not particularly sexy. "We can't have this on our undead elf Dark Action Girl", said Blizzard Entertainment and changed her for the better. Now she looks much closer to her Warcraft III model.
- When World of Warcraft launched, there were only a few dozen High Elves in the game, all NPCs, all of them were fishes out of water in their stories, and Sylvanas was the only undead one. Considering all that, Blizzard probably decided it wasn't worth the trouble to make a unique character model for her at the time. Then the first expansion came, which included a few more High Elves and updated their appearances but Sylvanas was still the only undead one, which might be why she was left with the appearance of a Night Elf. In the second expansion, though, she was getting more time in the main story, so keeping her as a Night Elf would have been really glaring.
- Prior to the first Expansion Pack, all High Elves used recolored (and ugly-as-hell) Night Elf models. Some still do.
- Joanna Dark from Perfect Dark went from looking like this in the first game, to looking like this in the second one. And the second game was a prequel. Maybe she had them reduced for stealth purposes.
- Alia as of Mega Man X 8. She let her hair down, received an "upgrade" that gave her large breasts, among other things...
- Taokaka in Blaz Blue has more noticeable... assets in the sequel. Which is kind of an odd choice for a character to apply this trope to.
- The "kitten" is growing up, maybe? In one week of in-universe time?
- Trish from Devil May Cry seems to get bustier with each new game appearance. In the original game, she looked like this, for her reappearance in the fourth game, she looked like this, with a noticeably more buxom bust (moreso in her guise as Gloria), and now in Marvel vs. Capcom 3 she looks like this.
- With the more recent Final Fantasy games getting sequels, this has started happening in the newer games.
- Final Fantasy X-2 has two examples in Yuna & Rikku. In Final Fantasy X, Rikku wears a vest & hotpants, but trades that for a thong/bikini miniskirt combo in the sequel - In fact, her X-2 costume is the image on the Dangerously-Short Skirt page. Yuna, on the other hand, goes from a conservatively dressed (Albeit with black bra showing) summoner, to hot pants & an Absolute Cleavage baring halter top complete with the Zanarkand Abes logo hanging there.
- Penelo in the sequel of Final Fantasy XII, Revenant Wings, wears less clothing and gets more screentime. Though admittedly she is wearing her Revenant Wings costume in the ending sequence of FFXII.
- Serah Farron from Final Fantasy XIII & XIII-2. In Final Fantasy XIII Serah spends most of the game as a crystal (It's a long story) & whilst clearly designed to be cute, doesn't really wear anything more revealing than a Type A Zettai Ryouiki - Actually making her the most conservatively dressed of the major characters. Come the sequel; and Serah's now wearing a very tight & very short dress, still rocking the Zettai Ryouiki, and has, depending on your interpretation, either started showing off her cleavage or has "developed" since the first game.
- Irene Lew from Ninja Gaiden and Dead or Alive, started out as a modestly attractive brunette in the original NES trilogy, then graduates into a tall, shapely, blonde Action Girl with Absolute Cleavage in the newer Ninja Gaiden and Dead or Alive games.
- When Nintendo was making Ocarina of Time, they were originally going to give Link a character design similar to the one in A Link to The Past and Links Awakening. Then the wife of the man in charge of the character designs, Yoshiaki Koizumi, asked if he could redesign him to be better looking. He complied.
Aonuma: So Link is your wife's type?
- Nintendo redesigned Tiny Kong from the Donkey Kong game series in this fashion.
- In Mass Effect 1, Ashley Williams was an uptight hair-bundled-at-all-times Sergeant Rock. In Mass Effect 3, she let her hair down and started wearing form-fitting combat clothing with Zettai Ryouiki (it's painted on, so there is no actual skin exposure) instead of bulky armor. But then again, she did earn a right to a Custom Uniform...
- This is the main protagonist of Fire Emblem: Radiant Dawn in her own game. This is the same character as DLC in Fire Emblem: Awakening.
- In Fate Extra CCC, the three playable servants are given alternate costumes to wear. While Saber's outfit is actually less fanservicey than her original one, Archer and Caster have no such luck
- The Nostalgia Critic went from a typically lazy, chubby, kinda old-looking nerd who didn't know how to dress himself to someone who is actually quite well put-together. Bear in mind that we're not talking about his sanity.
- Amber from Shortpacked has been getting progressively hotter with each makeover, as her self-confidence increased.
- Dave Davenport from Narbonic is a male example, starting off as very dumpy and unattractive before growing progressively more handsome as the comic progressed. For comparison, check out the left (earlier) and right (later) pictures in Dave's official bio.
- Some of this is Art Evolution, though.
- Ellen "Elf" Foxworthy, from Schlock Mercenary, was made much more obviously feminine, as part of an infiltration of a "power makeover" reality TV show.
- It didn't take long for her to get "upgraded", but Zoe from Sluggy Freelance was originally very plain-looking.
- In PvP, after Francis and Marcy have sex, they "Level Up At Intimacy 5" and become three years older. As part of her next experience level package, Marcy gains "Hips and boobs", and DAMN does she look hot! Though her newly enhanced physique gets toned down in subsequent instalments (Darn it). And in a moment of utter brilliance - Brent predicted the whole event years ago, as an out of continuity joke. Kurtz keeping up with his own continuity, over five years later on a nearly daily strip? That's awesome right there.
- DMFA just underwent some Art Evolution, providing this for some female fans, Daniel is now more muscular, as befits a semi-retired adventurer who is still keeping his training up.
- Haley from Order of the Stick, when she decided that "some flaunting is in order".
- One of the newer characters in Khaos Komix, Colin, got a reboot after a few pages. His original design resembled another character, Tom, a bit too much for comfort. The artist edited his previous images with his new design, though it looks somewhat awkward.
- Foxxy Love in Drawn Together had permanently erect nipples in Seasons 2 and 3 (in Season 1 they were erect only in tense moments)
- Parodied in The Venture Brothers, when Brock Samson's old mentor gets an Easy Sex Change. Played straight with Dr. Mrs. The Monarch's costume change.
- In Batman:The Animated Series, D. A. Janet Van Dorn goes from middle-aged in her first appearance to hot enough to date Bruce Wayne by the next.
- Inverted in the cases of Catwoman and Poison Ivy, who became significantly less human-looking (and hence, less hot) in the transition from B:TAS to The New Batman Adventures.
- After the incident with Asteroid M in X-Men: Evolution, Mystique ended up changing from her comic outfit into a leather crop top, miniskirt, and matching high-heeled boots. There are a few who might think she was better before, or that each form had its ups and downs.
- Zuko in Avatar: The Last Airbender. In the first season, he has his hair in a military style that makes the huge burn scar covering half his face stand out starkly. As a result, his Expository Hairstyle Change after some Character Development massively improves his looks, much to the joy of the fangirls.
- Got a whole episode lampshade and justification in The Real Ghostbusters for Janine's between-seasons model change.