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The very first drawings made of a given character, costume, environment, set or vehicle that must be built, drawn or modeled in a production. These come before any plan, Model Sheet, Storyboard, or other technical drawing. Usually go through a lot of revisions. Seeing them in sequence allows a viewer to see the evolution of a character or prop design. A favorite unlockable bonus feature for video games and home video releases.
Not to be confused with Concept Art.org.