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  • Flaming hobos.
    • Not in the film itself, but the various "Cloverfield Monster Revealed!" videos that appeared on Youtube, "revealing" it to be Stay-Puft, The King and Crab People, among other things...

 Beth: (seeing the monster for the first time) What is that?!

Hud: A...terrible thing.

Beth: (slightly later, when one of the parasites attacks) What was that?!

Hud: I don't know! Something else! Also terrible!

    • "One of us is gonna have to tackle you, and that's gonna be VERY uncomfortable for everyone involved!"
  • A meta example occurred during the making of the initial trailer. The movie makers didn't want viewers to be confused as to what sort of movie it was, so they intentionally put in a line that said "I SAW IT, IT'S ALIVE, IT'S HUGE!". Then they released the trailer, and were comically depressed when they heard people were claiming to hear "I SAW IT, IT'S A LION, IT'S HUGE!"
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